How Early Adopters Can Steer You in the Wrong Direction
Thanks to Aaron over at the Marketing Ninja blog, here’s a terrific post about an old problem that I’m sure continues to plague early-stage technology companies.
Read Aaron’s post —> The Danger of Letting Early Adopters Influence Product Development
Whether you are market-driven or not, the reality is that there is often friction between product managers, product designers, subject matter experts, user experience designers and developers about what features to develop.
If that’s the case in your company, this would be a great piece to distribute among your team as a nice reminder of the basics that have drven the industry for the past ten years. Some companies are well past this and onto more advanced voice-of-the-customer (or ODI) work but I’m guessing many companies would be well served by this.
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Photo credit - jvc
