Readings
- Long term value of customer loyalty - Training Marketer
- Scents, Names, Recall, and Imagination - Roger Dooley
- Are Those Leads Really Sales Ready? - Rocket Watcher
- The rational marketer (and the irrational customer) - Seth Godin
- What is loyalty - The Brookside Group
- Define and Quantify Customer Value - Fredzimny’s Blog
- Measure Customer Value the Customer’s Way - Customer Think
- Why won’t customer buy your product - Fix Your Broken Marketing
- Encouragement for innovators - MIT Sloan
- Hilarious - “Crapiest Generation of Spoiled Idiots” - Paul Kedrosky
- New tech start-ups can rise from the economy’s ashes - USA Today
- Questions about Questions (great links to visual thinking) - FutureLab
- The Shopper of Tomorrow: Trading Down - Knowledge@Wharton
- Value isn’t a subtractive process - Adaptive Path
- What to Say to Customers - HarvardBusiness
- Top 5 Lies That Marketing Tells Sales - BNET Insight
- Steeling their courage (heart-warming story) - Boston Globe
- Twitter creator Jack Dorsey - LA Times
- Hal Varian on how the Web challenges managers - McKinsley Quarterly
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