Readings
- Six-Part Primer on Understanding Statistics in the News - BBC
- Product Management Belongs in the Marketing Organization - Marketada
- Sometimes Listening to Your Customers is “Stupid.” - Rocket Watcher
- 5 step process for customer base segmentation - Cybaea
- The biggest lie in business - Profit
- It’s Not Only About Price at Wal-Mart - NewYorkTimes
- Data Visualization Is Reinventing Online Storytelling - AdvertisingAge
- New Alternatives for Influencing Customer Behavior - HarvardBusiness
- Wominomics - ChurchoftheCustomer
- Social vs. Networking - FutureLab
- Redefine What You Are Really Offering This Customer - UnitedBit
- Another Kind of Value Proposition - JohnCaddell
- Dan Ariely on Cheating - TED
- How to Understand Risk in 13 Clicks - BBC
- The next step in open innovation McKinseyQuarterly
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