Book Review: The Age of Engage by Denise Shiffman
I read The Age of Engage by Denise Shiffman last July. I continue to refer to it (more pages have my underlines and notes than don’t) and think I’ll give it another read-through because in the past year I’ve seen through experience how spot-on Denise is.
Here’s what resonated most with me. In the “live web”, control has shifted from sellers to consumers .. and that makes customers value and acquire products differently.
This is obvious to newer age consumers and producers (see Grown Up Digital by Don Tapscott) but I think many companies, though willing, don’t know what to do. This book is the place to start.
HOW THIS BOOK HELPED ME ..
Perspective - gave me a sense of the entire Live Web landscape
Framework - gave me a model based on the new Live Web values
Players - tons of example companies and products that were new to me
Notes - well-referenced launchpad to more reading
It’s a terrific read for companies who still market to and serve customers in the traditional way, and would be a good early read in any strategic marketing or business program curriculum.
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