Readings
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- Strategy as love, not war - MITSloanReview
- Personas Make Blue Ocean Strategy Proactive - TynerPlain
- Three Steps That Guarantee Every Word of Your Copy Gets Read - CopyBlogger
- The Art of the Customer Quote - RocketWatcher
- Tackling Telecom: Innovation at Telus - AtomicaCreativeBlog
- In Pictures: 10 Remarkable, Recession-Proof Entrepreneurs - Forbes
- Spectrum of Online Friendship - Graphic - MikeArauz
- Listening to Customers is Not Enough: You Need to Adapt and Act - CustomerThink
- Creating Killer Content in 3 Simple Words - CopyBlogger
- Win/Loss Analysis: Part 1 - MarketingProfs Part 2 - MarketingProfs
- Visual Complexity Site - VisualComplexity
- The MYTH of Customer Loyalty - RightOutOfMyMind
- 8 Steps To Calculating Maximized Customer Lifetime Value - JohnHayes
- 37 Data-ish Blogs You Should Know About - FlowingData
- You Experience Innovation Success … Strategyn Uk 2009 - Strategyn
- Pictures and Ideas for Powerful Whitepapers - TynerBlain
- Game of Life in APL - DyalogLtd
- When Customer Loyalty Is a Bad Thing - HarvardBusiness
- What People Want (and How to Predict It) - MITSloan
- BCAMA Vision Conference 2009 Notes - MichelleEvans
- My Google Talk On Disruption - FredWilson
- When Being Rational Kills Your Business – Clayton Christensen - HutchCarpenter
- Think and Act Like a Nonprofit - MarketingProfs
- Logos with Hidden Messages - GraphicDesignBlog
- A Product Marketing Case Study: Rypple - RocketWatcher
- Emotional Infrastructure: Wipro’s Virtual Bench - VijayGovindarajan
- The Emotionally Bonded Organization: Emotional Infrastructure - VijayGovindarajan
- Why Focus Groups Fail Customers and Companies - MarketingProfs
- JOBS Approach - job-focused innovation - Innosight
- C-Level Execs on Marketing Success - eMarketer
- Can You Hear Me Now? Top Five Voice of Customer Pitfalls - CustomerThink
- Yes! 50 Scientifically Proven Ways to Be Persuasive - AlexMoskAlyuk
- The value of customer value management - MyCustomer
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