.
Strategy as love, not war - MITSloanReview
Personas Make Blue Ocean Strategy Proactive - TynerPlain
Three Steps That Guarantee Every Word of Your Copy Gets Read - CopyBlogger
The Art of the Customer Quote - RocketWatcher
Tackling Telecom: Innovation at Telus - AtomicaCreativeBlog
In Pictures: 10 Remarkable, Recession-Proof Entrepreneurs - Forbes
Spectrum of Online Friendship - Graphic - MikeArauz
Listening to Customers is Not Enough: You Need [...]
Companies trying to do more with less are focusing precious resources on activities that get them through a down economy.
Much of the discussion is about customer retention - how to keep customers in times when everyone is reducing costs and overhead.
Okay, but which customers should you keep. Which customers are profitable? Which ones are costing [...]
I read The Age of Engage by Denise Shiffman last July. I continue to refer to it (more pages have my underlines and notes than don’t) and think I’ll give it another read-through because in the past year I’ve seen through experience how spot-on Denise is.
Here’s what resonated most with me. In the “live web”, [...]
When companies create their first product, they tend to make a few simplifying assumptions without realizing it. They assume the product will:
1 be used as they designed it,
2 be used only by intended users,
3 solve problem as it looks today
And it makes perfect sense to do that.
YOUR FIRST OPPORTUNITY ISN’T [...]
Ok, I just couldn’t resist doing a quick post after seeing Seth Godin’s post Which comes first, the product or the marketing.
In it is a clip from the a Mad Men TV program episode referencing the Kodak Carousel. If you don’t follow the show, you won’t get the subtext of why Don Draper is in [...]
Here’s what a department manager once said after we pitched the stunning cost benefits of an email productivity solution for his team:
“Yes they’ll be more efficient but then they’ll just do more of it - I’d rather they didn’t do email at all.”
A few years wiser, I have come to realize that productivity-focused [...]
Here’s a conceptually easy and nicely-described process to get you and your team thinking about customer value and competitive advantage. While the process is easy, it won’t take long before you realize that you probably don’t have all the information about you, your customers, or competitors that you thought you had.
What I like the most [...]
