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Strategy as love, not war - MITSloanReview
Personas Make Blue Ocean Strategy Proactive - TynerPlain
Three Steps That Guarantee Every Word of Your Copy Gets Read - CopyBlogger
The Art of the Customer Quote - RocketWatcher
Tackling Telecom: Innovation at Telus - AtomicaCreativeBlog
In Pictures: 10 Remarkable, Recession-Proof Entrepreneurs - Forbes
Spectrum of Online Friendship - Graphic - MikeArauz
Listening to Customers is Not Enough: You Need [...]
A Primer: Here’s How To Calculate Customer Lifetime Value - CustomerThink
Using values: connecting deeply with customers - JohnCaddell
Demand Generation Best Practices - FutureLab
Reseeding R&D - HarvardBusiness
Buyer Behaviour in a Recession - Marketo
Managing Innovation - Pages from Alessi’s Handbook - McKinsey
Why Logic and Value Propositions Matter Less Than You Think - RainToday
Engage Different Consumers in Different Ways - FutureLab
The One-Minute Marketing Test - FixYourBrokenMarketing
Marketers Are Neuroscientists Too - JonahLehrer
B2B Buyers’ [...]
New York Times
In a Downturn, Provoke Your Customers - HarvardBusiness
Less Can Be More: Preparing for the Recovery in Uncertain Times - FutureLab
Time to Start Listening to Front-line Employees - FutureLab
The salesperson’s point of leverage - John Caddell
Front Line User Intelligence Gathering (1 of 2) - John Caddell
Front Line User Intelligence Gathering (2 of 2) - John Caddell
The Best Way to Understand Your Customers - HarvardBusiness
Silver Lining Questions - HarvardBusiness
Now Featuring Benefits! - CopyBlogger
Beyond [...]
Freemium Business Model - TylerBlain
Telling Customers to Not Purchase Your Products - Harvard Business
How companies make good decisions - McKinsey Quarterly
Confused Grocers and Won Customers with Canned Pancakes - Fast Company
Evan Williams: How Twitter’s spectacular growth driven by unexpected uses - TED
Thoughts on the marketing Ps - WebInkNow
The panhandler’s secret- Seth Godin
Three things you need if you want more customers - Seth Godin
When Having No Competition is a [...]
Long term value of customer loyalty - Training Marketer
Scents, Names, Recall, and Imagination - Roger Dooley
Are Those Leads Really Sales Ready? - Rocket Watcher
The rational marketer (and the irrational customer) - Seth Godin
What is loyalty - The Brookside Group
Define and Quantify Customer Value - Fredzimny’s Blog
Measure Customer Value the Customer’s Way - Customer Think
Why won’t customer [...]
4 Biggest Reasons for Inter-gen Team Conflict (T Erickson) - HarvardBus.org
Simplicity: The Next Big Thing (Rosabeth Moss Kanter) - HarvardBus.org
Value Scenarios in SAP Business Suite 7 (Kathleen Lau) - IT World Canada
Not Who Customers Are, It’s How They Behave (P Merholz) - HarvardBus.org
5 CMO Steps to Customer-Centricity - Marketing & Strategy Innovation Blog
Real marketing done before product [...]
Smart Growth Manifesto - Harvard Business
Economics of Giving it Away (Chris Anderson) - Wall Street Journal
Profits = Revenus Minus Costs (Fred Wilson) - A VC
Turning Prospects into Customers (Carol Aubitz) - Excelsior Marketing
Business Trasformation Is Simple (Idris Mootee) - FutureLab
Involve Customers in Design Decisions (Rita McGrath) - Harvard Business
Customer Experience-Driven Business (Peter Merholz) - Harvard Business
1981 [...]
Make your Service a “Got-to-have” Offer - RainToday
Segmentation one-pager - Steve Tobak
Sage advice to those who love their own products - True Stitches
Segmentation - easy way to get started - Rocket Watcher
Breakthrough ideas for 2009 - Harvard Business Review
Free/pls donate courseware from MIT - MIT Sloan School of Management
BC Canada - Rocket Builders 2009 list [...]
