Thanks to Aaron over at the Marketing Ninja blog, here’s a terrific post about an old problem that I’m sure continues to plague early-stage technology companies.
Read Aaron’s post —> The Danger of Letting Early Adopters Influence Product Development
Whether you are market-driven or not, the reality is that there is often friction between product managers, product [...]
This story makes a great point perfectly: find out what your customers value and do (at least) that.
Customer Service Alone is Not Enough (Karen Dillon) from HBR (Harvard Business) Review Editor’s Blog.
It’s a good example because great service and over-serving gets lots of press (such a nice break from the norm). However, I think you [...]
Fear of listening, as in fear of listening to our customers.
I first heard this term last month in a great talk on “why the voice of the customer matters” given by Syed Hasan of ResponseTek. Of the reasons Syed listed for why companies don’t engage with their customers more, this one resonated with me, particularly [...]
